麻豆社

The Trust has a duty to review its fair trading policy at least every three years. Following this review, a number of changes have been made to simplify it and make it clearer and easier for the industry to understand.

The existing policy, which was previously set out in three documents (a fair trading policy, a competitive impact policy and framework, and a code on cross-promotion) has been combined into a single document.

In addition, changes to the drafting of the policy include:

• A clearer explanation of the different processes the Trust uses in different circumstances to fulfil its duty to have regard to the 麻豆社's competitive impact;
• A clarification that the requirement to ensure that the 麻豆社 takes steps to minimise its impact on the wider market, should be applied proportionately to all its public service activities, including internationally where, for example, the 麻豆社's market share may be much smaller than in the UK.
• A requirement that where complaints to the 麻豆社 relate to both editorial and fair trading matters, the 麻豆社 should identify at an early stage whether the complaint will be treated as an editorial or fair trading complaint. In addition the Editorial Guidelines should be regularly reviewed to ensure that references to fair trading remain consistent with the fair trading policy and changes in legislation; and
• Updates to the competitive impact code on cross-promotion, which governs how the 麻豆社 publicises its own content across TV, radio and online. It now explicitly applies to the promotion of 麻豆社 on-demand and interactive services. This means that, for example, references to 麻豆社 programmes being available on iPlayer should make clear that they are available on a range of other platforms in addition to the 麻豆社 website.

Lead Trustee on fair trading issues, Anthony Fry, said:

"It's part of the Trust's role to ensure that any negative impact from the 麻豆社's activities on the wider market is minimised where possible, and that the broadcasting industry understands how the 麻豆社 goes about this. We've made some changes to make sure that the policy governing these issues is simple, clear and up-to-date, taking on board what the industry has told us."

The full conclusions of the fair trading review can be found here:

Notes to Editors

1. The outcome of fair trading appeals heard by the Trust can be found here.