08ÌýBuilding a Reputation It could take a while before your night takes off and it may take longer to build a rep.
"Ensure that you deliver what you advertise. If any artist does cancel then inform your customers it was beyond your control."
Richie 'Vibe' Vee
Pure Essence
Since the success of your night depends on the artists it's important to have a good running order with similar acts following each other.
A soulful singer doing an R&B ballad may find it hard to perform straight after a hardcore rapper.
Another thing to consider is the name and image of your night.
You've invented a brand and you need to think of something that people can identify with.
Be consistent - put the night on at the same time each week - a week night might be bestÌýas the clubs are often fully booked at weekends.
It's probably obvious but treat the artists and the venue owner with respect.
If the night goes well, the owner will be up for letting you do another night, and if the artists are treated well they'll tell loads of people and other artists.
When it comes to paying the artists give them a fair percentage of the profits.
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